NFTs can be many things; most often they are represented as artwork, but NFTs can actually unlock a lot of things including digital and in-person experiences, etc. It works like this - because NFT ownership can be instantly and easily verified on the blockchain, NFTs can act as proof of ownership. This is helpful in categories like art, where provenance is such an important part of the collectability of a piece. But this provenance, or proof of ownership is even more useful when applying NFTs to things like experiences; for example, you might in the future use an NFT to unlock access to a digital or in-person gallery or event for a specific artist, with the NFT acting as a ticket or pass to grant you access. The possibilities are really endless. Regardless of whether you are a brand, an institution, an artist or collector, NFTs work in the same way. NFTs empower creators to connect directly with fans and enable new types of exclusive experiences that can be virtual, in-person, or both.